Why use WordPress for your business website?

Why use WordPress for your business website?

WordPress is the world’s most popular content management system (often referred to simply as a ‘CMS’). A CMS is an administration interface upon which your website is built. This allows you to easily update and manage all areas of your website without having to know how everything is working in the background.

WordPress is the world’s most popular CMS

It is estimated that over 75 million websites are currently using WordPress (September 2017). It is very popular with both web developers and normal website users alike. Its popularity has soared in the last few years which means support for the platform has also increased greatly.

Wordpress usage pie chart

Websites with a clearly identifiable CMS, according to W3Tech’s survey of the top 1 million domains

With millions of people using WordPress it is only natural that a huge, active community has evolved around it. This community is on hand to provide support and ideas, and is constantly striving to make WordPress better for everyone.

WordPress is easy to manage and update

As mentioned above you don’t have to be a web developer to manage your WordPress website. With just a web browser and an internet connection you can easily edit and make changes to your website. Whether it is making a text change or uploading a new image, the user-friendly interface makes it easy.

There is also a built-in updater that allows you to update your plugins and themes at the click of a button. You can even set up automatic email alerts to be sent to you when there is an update available.

WordPress Admin Interface

The WordPress interface is very user-friendly and easy to navigate

WordPress is very Google friendly

Simply by using WordPress your website is well on the way to becoming fully optimised for Google and other search engines. It is written using high quality, industry-standard code which makes it very attractive to search engines. This will help in making your business website appear above your competitors’ in Google’s search results pages.

You can improve your website’s search engine position even further by using a search engine optimisation plugin such as Yoast SEO.

WordPress is great for all websites, not just blogs

Although WordPress started off as a blogging system, it has evolved way beyond this into a fully-fledged website content management system. While you can still use WordPress to create a simple blog website, you could also create a very complex website or a fully functional eCommerce website.

WordPress is very flexible and can be extended by using plugins. There are thousands of free and premium plugins available to add extra functionality to your website. For example a plugin could be used to add a contact form to your ‘Contact us’ page, or to add an image gallery to your ‘Gallery’ page.

In summary WordPress is a great platform to use for your website. It allows you to quickly and easily manage your business website no matter what your level of technical expersise.

If you would like to discuss this article or have any other queries regarding using WordPress for your website, please feel free to contact me.